Brand partners with Bold Metrics to simplify online shopping for kids this back-to-school season
NEW YORK, March 2, 2023 — French Toast, the leading schoolwear brand, has teamed up with apparel solutions leader, Bold Metrics, to bring consumers a first-of-its-kind size recommendation tool in the kids apparel category. Powered by Bold Metrics, the “Find Your Fit” solution is now available sitewide on FrenchToast.com, with the aim to optimize the customer experience as a whole.
Designed with families in mind, this technology solution makes it easier for parents to find proper-fitting schoolwear so students can head back to school with confidence. Consumers can now shop the full French Toast schoolwear range with the solution. As each product can vary slightly in fit based on differences in its material, cut, and design, ‘Find Your Fit' enables users to find the best size based on individual consumer measurements, on a style-by-style basis, for accurate and personalized size recommendations.
“At French Toast, we strive to make the shopping experience as frictionless as possible for our families,” says Laura Kim, Senior Director of eCommerce & Merchandising at French Toast.
“After nearly two years of development, we are thrilled to offer this new service through innovative technology in partnership with an industry-leader, Bold Metrics. Our 'Find Your Fit' tool is a first-of-its-kind technology in the kids’ apparel space, and we are excited to better serve our customers while continuing to solidify French Toast as the leading schoolwear brand.”
With the launch of “Find Your Fit”, parents now have an easy, accurate and fast way to find the best size for their kids’ schoolwear. Using a few simple inputs that include a kids’ age, height, weight, and shoe size, the AI solution determines the best fit and offers recommended sizing options directly to users.
“This partnership with French Toast will transform the way kids are fitted for uniforms by making sizing simple, fast and accurate,” said Daina Burnes, Co-founder and CEO at Bold Metrics. “Bold Metrics is excited to be working with such an innovative and dynamic company that is leveraging our industry-leading AI solutions to effectively solve what has long been a frustrating problem for parents and schools—how to match kids to their best fit when it comes to purchasing uniforms online.”
About French Toast
French Toast is dedicated to making the best possible schoolwear accessible to ALL kids and ALL families from ALL walks of life. We are on a mission to help kids shine, whatever their passion, no matter the dress code, wherever they live or go to school. Since 1985, French Toast has been trusted by thousands of schools nationwide as their uniform provider and is committed to partnering with the communities we serve. French Toast works directly with our manufacturing partners in every step of the process, providing more value without sacrificing quality. For more information about French Toast, visit https://www.frenchtoast.com.
About Bold Metrics
Bold Metrics is a SaaS solution for retailers and brands to reduce returns, boost conversion, improve sustainability and supercharge their supply chain from the ground up. As the industry-leading AI (Artificial Intelligence) Body Modeling technology provider for apparel brands and retailers, Bold Metrics leverages a comprehensive set of machine learning and AI technologies to help brands unlock the power of body data to meet the demands of today's increasingly personalized world. https://www.boldmetrics.com.
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